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AITOR THROUP - NEW OBJECT RESEARCH

AITOR THROUP - NEW OBJECT RESEARCH

Aitor Throup - New Object Research

 

AITOR THROUP - NEW OBJECT RESEARCH

Aitor Throup; an artist, designer and creative director that we have admired and followed for a few years now unveils a pre-collection of trans-seasonal prototypes entitled “The Rite of Spring/Summer/Autumn/Winter”. Throup's multi-disciplinary design house 'A.T. Studio' collaborates across multiple industries and develops the conceptual clothing brand 'New Object Research'. Both the studio and the brand are committed to imagining and creating new ways of telling stories through object design and the creation and production of related materials.

The collection is inspired by a creative epiphany and his own self-reflection. The concept pieces were shown to a packed crowd at a deconsecrated church in Marylebone During London Collections Men, and are now on display at Dover Street Market.

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research

 

The puppets used in Throup’s debut runway show, were made from Throup’s signature moulded mesh and 3D-printed casts (made especially for the unique specifications of puppetry movement) made by 3D scans of Throup’s own body. Each puppet wore a complete look from the New Object Research collection, making the sculptures complete one-offs.

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research

 

Throup’s previous concepts from his first New Object Research collection “The Death of Mongolia”, “When Football Hooligans Become Hindu Gods,” “The Funeral of New Orleans” and “On The Effects of Ethnic Stereotyping” were the first examples of Throup’s deep interest in story telling. In Aitor’s own words, “(Following the four successful concepts) I had achieved a personally satisfactory level of storytelling and product innovation… But I was still deeply unhappy as an artist. I was trapped by my work. I just wanted to create and to finally unblock the limitations that I had created around myself. I wanted to take off the armour that was my creative ego.”

Throup then goes on to explain that something changed. “On the 13th of February 2015 at 22:30 I had a creative epiphany… I understood why I had put myself through years of blind commitment to an unknown cause. I finally understood my work, and at the same time broke free from its previous restrictions.”

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research

 

Aitor Throup - New Object Research