PATH AW15 CAMPAIGN
PATH - AW15 CAMPAIGN
Introducing Hong Kong based label Path and their latest campaign for Autumn/Winter. The label expresses a rule breaking reinvention of modern menswear, creating a radically different image of masculinity - the archetype of a modern man. PATH is the creation by german born female designer Janine Grosche, launched in 2012. Her collections equates a hybrid between high fashion and streetwear with a futuristic, experimental and innovative approach.
Digital printed wearable art and contemporary fashion, the collections exceptional pieces come together with a vibrant take on sportswear exploring an energetic fusion of a bright colour palette including orange and royal blue in new futuristic appearing digital prints. The look presented by PATH is both, inspired by and designed for confident individuals. The recent collections take influences from various sports: moto cross, cycling and boxing combined with precise digital graphic colour and logo prints and functional details taken from sportswear.