PHYSICAL NOVEL - NEW ARRIVALS
Physical Novel dropped a fresh capsule collection this week consisting of six pieces patterned from textured loop back jersey cotton. With a minimal linea aesthetic each piece follows a simplistic yet conceptual construction with exaggerated details in a muted palette in juxtaposition to the raw edge finishes.
Reflecting a discovery of a dark underground sub-culture, a post-apocalyptic, parallel world interspersed with elements of futurist clean lines and fabrics reflecting the environment of urbanised architecture. The de-structured unfinished look of Physical Novel’s aesthetic represents an antidote to the modern day, clean cut uniformity, anti “shoes & shirt dress code” bringing a balanced and relaxed aesthetic.
Check out the editorial below.