NEW LABEL - SOUTH LANE
Sticking to our ethos of discovering and supporting pioneers and emerging designers, we have the distinct pleasure of introducing South Lane, an independent label based in Stockholm offering minimal and contemporary leather timepieces and wallets complimenting the aesthetic of our existing collections.
South Lane; focuses on creating sleek and minimal designs, drawing inspiration from fashion and architectural trends found in Stockholm’s artistic Södermalm district. The brand’s ethos is a clean, versatile aesthetic featuring daring touches of creative flair, evolving to incorporate unique, quality materials from the world’s best sources resulting in a new wave of dramatic, high-end fashion watches and accessories.
Founder and designer FILIP BJERNEBO, endeavours to combine minimalist Swedish aesthetic elements with the inspiration garnered from world travel into each of his designs. Filip launched his first web-only accessories brand in 2008. After honing his craft for several years, he decided to radically shift gears; the fledging company was sold to make room for the South Lane watch collection. Four years and a number of well-received collections on, Filip continues to draw design inspiration from the pulse of his environment; be it the relaxed, vintage vibe of the Södermalm district, the excitement of NYC’s vibrant fashion scene or the grittier, urban industrial flavour of East London’s Shoreditch district. Artistically, at the core of all designs are equal parts of Scandinavian aesthetics and the satirical unconformity of inspired works of modern art such as that of Andy Warhol and Jackson Pollock.
Shop and explore the South Lane collection Here: