SPIRAL - MINOAR
SPIRAL - MINOAR LOOKBOOK
A soft spattering across the roof tops of natures raw diamonds glistens in the crisp rays of the winter sun. Thoughts of the impending festivities drift in and out of consciousness as my mind tries in vain to escape the realities of the present and the mountain of tasks in hand. A prolonged intake of a thick black nectar snaps my being back to the current space in time, and as if the auto pilot switch has been engaged, my extremities begin to feverishly tap away at the keys that lay dormant upon the weathered desk. A new post is born.
My attention focuses on Bulgarian power house Minoar, a devilishly exciting label, that strives to bend the rules for everyday garments.
A never ending spiral. Behind the geometrical shape of the spiral lies the concept and provocation behind the latest offering from conceptual label Minoar. An ancient geometric symbol found in the legacies left behind by the world’s greatest ancient civilisations. The rotation of the spiral is the mental relation between the human body and the garment. A sentient being possesses the inborn ability to bring meaning, concept, philosophy, individualism to his appearance.
The spiral is a never ending crescendo. The crescendo of one’s awareness.
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