TECH BY JONURM
PRESENTING - TECH BY JONURM
Introducing the handcrafted tech collection from #jonurm. Her work explores interpretations of contemporary masculinity and femininity. The collections are constructed using lines and geometric patterns, usually inspired by modern architecture and sacred geometry and cut from refined materials in monochromatic tones to accentuate the shape of the cloth.
By removing the unnecessary the silhouette of each piece becomes cleaner and the wearer becomes more alive. The items are seasonless and are released in two different categories : tech and exo. Her argument is that the body is our temple and what we are wearing gives us a strong effect of how we feel and move throughout our lives. Jo’s intentions are to create intellectual and aesthetic pleasure in each artefact. The creations are complex, but not complicated. every single #jonurm item is handmade in Estonia by expert artisans. The brand recognition mark is hashtag (#) – every garment is carefully marked with a hand-stitched hashtag.
The featured piece below is waterproof and windproof, crafted from 50% cotton and 50% synthetic. The unisex coat features a helmet-shaped constructed hood and detailed with safety reflectors and lamb leather trims. The collection will be available to at unconventional soon.