Ashes To Black was launched by London based Australian designer Ash Chari with an explicit focus on textile quality that defines his collections. Born in Bengaluru, India and growing up in Sydney, Australia he sources fabrics from across the globe to build thematic collections utilising Chari's rich heritage. Innovation comes with each new collection, along with past season refinements resulting in a continuously evolving selection with each passing anthology.
Drawing inspirational aspects from the staging and costume of heavy metal performers such as Till Lindemann and Marilyn Manson, Chari incorporates the raw and spiritual aspects of Indian culture, attire and beliefs while examining the base instincts of survival, power and love. The commonality being that all these aspects are unapologetic expressions of one’s emotion and self, aiming to dissect and express our inner selves thus creating a greater understanding of man.