The core of the BARBARA I GONGINI brand DNA is centered on strength of individuality and not on sex or sexual orientation, societal order or other normative pressures, but on playful imaginative tales of craftsmanship that breathes freedom of self-expression.
The BARBARA I GONGINI collections present a different take on Nordic garments, derived from a conceptual approach towards fashion design. The specific construction process is aimed at crafting garments eloquently suitable for both men and women. Structural forms are challenged and experimental pattern-making shape a solemn backdrop for contemporary tailoring. The design process is comprised of artistically responsible exercises with a particular focus on sustainability.
BARBARA I GONGINI embraces Nordic high-end craftsmanship irreverently. The collections include strong geometric cuts and soft ovoid silhouettes, focusing on the versatility of traditional tailoring. Expression and championing the power of the individual are central in the conception of each garment. Wearers are encouraged to interact and close forms by selective personalisation of the silhouettes.