For Those Who Pray [ftwp] is a Tel Aviv-based label founded by Avigail Talmor, a multi-disciplinary designer and design tutor. After working for many years as a senior designer with a vast practical knowledge in metal work and various other materials, Talmor decided to establish a niche leather craft brand for fashion accessories and unique art pieces.
ftwp seeks to fulfil the desire for contemporary design, while leaning on timeless aesthetics and intellectual examinations of the object. Based on a wide knowledge of visual arts, fashion, leather work and silversmith practice, ftwp emphasises a multidisciplinary state of mind and can be best described as a design laboratory that transfers visual and conceptual research into design objects.
ftwp’s jewellery collection combines elements and materials from various cultural environments to create articles defined by matter and void. The aesthetic artisanship of the collection is accomplished through inner tensions, disturbances and exposure. ftwp does not use new leather sheets, but the odds-and-ends of pre-used leather. It maintains an eco-friendly concept by using by-products of the fashion industry, handpicked pieces of leather that promise the right combination of textures and the exact shades of black.