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HERMIONE FLYNN

H E R M I O N E F L Y N N

"Hermione Flynn" The motivation behind Hermione Flynn, as a designer and brand, is a tenacious addiction to the creative process. As a trained performance artist from New Zealand, Flynn approaches each creative endeavour with intellectual and artistic integrity, producing work which is unique in both design and concept. Unable to limit herself, and the brand, Hermione Flynn can be (un)defined as a Fashion Designer, Performance Artist, Installation Artist, Film Maker and a Image Maker.

There are, however, several themes in Flynn's work which remain constant - the adorned body, a social context, and an element of risk. It is the latter which can be recognised as a signature element in most of Flynn's work. Defined by the designer as "Endurance Performance Installation," Flynn has made a habit of assigning her models exasperating tasks - strutting the catwalk until physically unable to continue, smothering a double bed in band-aids, colouring a stark white suit black with a vivid pen... Flynn is passionate about this medium, particularly when presenting fashion, because it exposes the 'human' in the model - rather than a manufactured ideal, which is inherent in most fashion presentations.

It is this dichotomy which is at the heart of Flynn's addiction to clothing design and the adorned body.​​ But how does this translate to a commercial garment? In an industry dominated by frivolous consumption, Hermione Flynn is a brand which pioneers fashion as art. With no dedication to a particular style or sub-culture, Flynn responds to the fashion environment and the greater social climate, without bias, generating work which is socially relevant, unpredictable and honest.

 

Hermione Flynn - Explore avantgarde menswear online at unconventional leading contemporary retailer

14 Item(s)

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14 Item(s)

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