James Hock - a London-based conceptual unisex brand headed by Malaysian-born designer, James Hock. James Hock creates the ‘new basics’, or unconventional basics, and thrives on an aesthetic led by strong juxtapositions - contrasting the simple with a signature raw element. James is known for using techniques developed during his career in customisation - now a big part of the James Hock’s brand. Importantly, conceptual pieces sit alongside simpler varieties to ensure ease of wear for the customers. James' continuous experimentation with shapes, fabrics and detailing ensure a continuously developing aesthetic.