LUDUS is an agender label that makes garments from natural fabrics such as cotton, silk, linen and up-cycled leather with minimum or no waste in the production cycle. Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts - Brera in Milan) aims to dress the clients according to their momentary feelings. Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde. The looks are mostly monochromatic and minimal and the silhouettes sculptural.
Inspired by film and contemporary music, Ludus' presentations are events set in unexpected locations contributing to the intellectual character of the label.