Seddum represents a variety of characters inhabiting the human consciousness. The intention is to restore the archetype in the individual, to remove the false mask and to show the true self. The collection evades this mask of collective psyche, seeking to achieve a deeper self-knowledge, reflecting timelessness by using a raw palette. Wool, cashmere and cotton are the basics of the presentation. The contrasts between the fabrics and at the same time the harmony between them outline the idea. The handmade elements in the garments and accessories give the collection a uniqueness corresponding to the identity of each one of us.