Up Original is an independent lifestyle brand that combines stylish and contemporary design with functional everyday items. Their product range covers fashion and homeware that is inspired by simplicity.
“Style for everyday life” is the brand’s theme which captures their belief that the fundamental products we use on a daily basis should be easy to wear and use, while being carefully considered in their design.
Up Original has a proud philosophy that advocates care and attention to the details in everything they make, from the fabric selections to the simplistic silhouettes and understated packaging. The team aim to spread their 'Up' ideology of clarity and coherence to help remove some of the complexities of modern life.